Denial

«Trump gave some private advice to a friend who had acknowledged some bad behaviour toward women. Real power is fear. It's all about strength. Never show weakness. You've always got to be strong. Don't be bullied. There is no choice.
"You've got to deny, deny, deny and push back on these women," he said. "If you admit to anything and any culpability, then you're dead. That was a big mistake you made. You didn't come out guns blazing and just challenge them. You showed weakness. You've got to be strong. You've got to be aggressive. You've got to push back hard. You've got to deny anything that's said about you. Never admit.»

Fear, Bob Woodward