Substituição

«(...) That unquenchable hunger, that hollowness at the center, does speak to something real - to a profound emptiness at the heart of the very culture that spawned Donald Trump. And that hollowness is intimately connected to the rise of lifestyle brands, the shift that gave Trump an ever-expanding platform. The rise of the hollow brands - selling everything, owning next to nothing - happened over decades when the key institutions that used to provide individuals with a sense of community and a share identity were in sharp decline: tightly knit neighborhoods where people looked out for one another; large workplaces that held out the promise of a job for life; space and time for ordinary people to make their own art, not just consume it; organised religion; political movements and trade unions that were grounded in face-to-face relationships; public-interest media that strove to knit nations together in a common conversation.

All these institutions and traditions were and are imperfect, often deeply so. They left many people out, and very often enforced an unhealthy conformity. But they did offer something we humans need for our well-being, and for which we never cease to long community, connection, a sense of mission larger than our immediate atomized desires. These two trends - the decline of communal institutions and the expansion of corporate brands in our culture - have had an inverse, seesaw-like relationship to one another over decades: as the influence of those institutions that provided us with the essential sense of belonging went down, the power of commercial brands went up.»

No is not enough, Naomi Klein